Creative clusters
Clusters show which material and copy combinations never ran, and create them in Meta as paused ads.
Clusters put every material against every ad copy it ran with; an empty cell is a combination not tested yet. A new ad is always created paused, at most 10 an hour, and Convs never changes existing campaigns.
What the video shows
Same video, different copy. Which combo hasn’t run yet?
The problem: nobody knows which combinations of material and ad copy were never tested.
Clusters: materials × ad copy.
A 3 × 3 grid of materials and copies graded by colour, with two empty cells. One is picked, “Create paused ad” appears, then a “Paused” badge.
Creatives judged by CRM leads, not clicks.
The panel: the Creatives page. A new ad always starts paused, and existing ads stay untouched.
Test the missing combos without building ads by hand.
Summary and the Convs logo.
Short clips from the panel with a demo organisation’s example data, no sound.
