Write to us

Before you write

Many questions are already answered in the knowledge base. These are the articles that help most often.

• Setting up the Meta Conversions API

  • What Is the Meta Conversions API? How It Differs from the Pixel and What It Won't Do
  • Pixel and Conversions API Deduplication: event_id, event_name and the 48-Hour Window
  • Event Match Quality: What It Is and How to Improve It in Meta Events Manager

  Feature: Meta Conversions APIVideo, 20 s

• Offline sales and online shops

  • How to Send Offline Sales to Meta: 5 Methods Compared
  • Offline Conversions from Google Sheets to Meta: Columns, Hashing and Deduplication
  • Server-Side Purchase Events for Online Stores: Sending Orders to Meta Conversions API

  Feature: Google Sheets and ShoperVideo, 20 s

• Meta form leads in the CRM

  • Meta Lead Ads to CRM Without Zapier: Get Instant Form Leads in Minutes
  • Meta Leads Stopped Arriving? 10 Silent Integration Failures and How to Catch Them
  • How to Assign Leads to Sales Reps: Round Robin vs First to Claim vs Manual

  Feature: Meta lead formsVideo, 20 s

• Lead stages and lead-quality optimisation

  • CRM Lead Stages for Meta: How to Design a Funnel Meta Can Actually Learn From
  • Meta Conversion Leads Optimisation: Requirements and How to Check You're Ready
  • Cheap leads, poor quality: why Meta lead forms bring junk and what to change

  Feature: CRMVideo, 20 s

• Automations and text messages

  • Speed to Lead: Automatic SMS to New Meta Leads, Sending Hours and Opt-Outs
  • Speed to lead: how to measure lead response time, set a limit and review the team

  Feature: AutomationsVideo, 20 s

• Campaigns, reports and creatives

  • Cost per Qualified Lead: CPL, Cost per Sale and How to Measure Them Honestly
  • Meta Ads Reporting for Agencies: Many Clients, Clear Roles and One View of Results
  • Hook Rate and Hold Rate in Meta Ads: How to Calculate Them and What They Really Mean
  • Creative Fatigue in Lead Ads: How to Spot It by Cost per Qualified Lead

  Feature: Campaign reportingVideo, 20 s

• GDPR and data security

  • GDPR and the Meta Conversions API: Hashing, Lawful Basis and How Long to Keep Lead Data

  Feature: Security and privacy