Blog
How to send conversions to Meta from a server, handle form leads and measure what a customer costs, not just a form fill. Practical, with sources from Meta’s own documentation.
Meta Conversions API
What the Meta Conversions API is, how it differs from the Pixel, which data it accepts, how deduplication works and what CAPI does not guarantee.
Read article. 8 min read
Meta Conversions API
What Event Match Quality in Meta Events Manager measures, which customer parameters actually help matching, how to prepare them, and when EMQ does not appear at all.
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Meta Conversions API
How to send confirmed online store orders to Meta as server-side Purchase events: required fields, consent, deduplication with the Pixel, testing and limits.
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Meta Conversions API
How Meta merges the same event from the Pixel and the Conversions API: event_id, event_name, the 48-hour window, the fbp method, common mistakes and how to check.
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Meta Conversions API
How to send sales and qualified leads from a Google Sheet to Meta via the Conversions API: required columns, date and phone formats, hashing and the 7-day limit.
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Campaigns & reporting
How an agency can report on Meta lead campaigns for many clients: partner access in Meta, one workspace per client, team roles and an all-clients overview.
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Campaigns & reporting
How cost per qualified lead differs from CPL and cost per sale, why you should measure cohorts by lead date, and how to join Meta ad spend with CRM stages.
Read article. 6 min read
Leads & CRM
Which lead stages to send to Meta, how many to use and which one to optimise for. Meta's requirements (200 leads, 1–40%, 28 days) and the mistakes to avoid.
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Leads & CRM
How to pull Facebook and Instagram Instant Form leads straight into a CRM: permissions, webhooks vs polling, Meta's 90-day limit and how to contact leads fast.
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Leads & CRM
What Meta requires for conversion leads optimisation: 200 leads a month, daily CRM stage uploads, a 1–40% conversion rate and lead IDs, plus how to check readiness.
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Automations
How to text a new Meta lead form lead within minutes: what to write, sending hours, daily caps, the do-not-text list, consent rules and a call task for your sales rep.
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Privacy & security
Is SHA-256 hashing enough to send customer data to Meta under GDPR? Who is controller and processor, lawful basis, the DPA and how long to keep lead data.
Read article. 9 min read
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