Forms
Creatives → Forms puts leads per 1,000 impressions next to the qualified share from your CRM.
Instant Form field setups are compared by leads per 1,000 impressions, Meta’s cost per lead and the share of leads qualified in your CRM.
What the video shows
Short form: lots of leads. How many of them buy?
The problem: a short form brings many leads, but nobody knows how many are good customers.
Creatives → Forms compares form setups.
Two setups: A (name, phone) and B (name, phone, email and 3 questions), followed by the compared columns: leads per 1,000 impressions, cost per lead and the qualified share.
Forms with the same fields grouped as one setup.
The panel: Creatives → Forms, where forms with the same set of fields are one row. Leads per 1,000 impressions sit next to the qualified share from your CRM, not from Ads Manager.
Pick the form by lead quality, not lead count.
Summary and the Convs logo.
Short clips from the panel with a demo organisation’s example data, no sound.
