Cost per sale
Campaigns joins Meta spend with your CRM stages: cost per lead, per qualified lead and per sale for every campaign, ad set and ad.
Meta spend is read every hour and joined with your CRM stages. Leads count on the day they came in and a sale once per person, so cost per sale covers the same leads you paid for.
What the video shows
Your cost per lead looks great. What does a customer cost?
The problem: a cheap lead doesn’t mean a cheap customer.
Campaigns joins Meta spend with your CRM stages.
A funnel of four cards: Meta spend → leads and cost per lead → qualified leads and their cost → sales and cost per sale.
Campaign, ad set, ad — down to cost per sale.
The panel: the Campaigns page with costs at every level. Results are counted by the lead’s date, and a sale counts once per person.
Scale what sells. Not what collects forms.
Summary and the Convs logo.
Short clips from the panel with a demo organisation’s example data, no sound.
