CRM stages in Meta
Convs sends your CRM stages (contacted, qualified, sold) to Meta, and Readiness shows which of Meta’s 7 conditions are still missing.
CRM stages (contacted, qualified, sold, rejected) reach Meta as the CRM events Contacted, QualifiedLead, ConvertedLead and DisqualifiedLead; the mapping is editable. The event is queued the moment the stage changes, and the queue retries while Meta is temporarily unreachable.
What the video shows
Meta learns who fills in forms. Not who buys.
The problem: a lead form campaign optimises for the form submission, because nothing else reaches Meta.
Tell Meta what happened after the form.
CRM stages appear one by one with the event name Meta receives: New → Lead, Contacted → Contacted, Qualified → QualifiedLead, Sold → ConvertedLead.
Readiness: Meta’s 7 conditions in one place.
The panel: the Readiness window listing the conditions for lead-quality optimisation. Every missing condition comes with one action that fixes it.
Give Meta the signal from people who buy.
Summary and the Convs logo.
Short clips from the panel with a demo organisation’s example data, no sound.
