Aleksander

Founder of Convs.io, BooksyAudit.pl and SMSPortal.app

Founded Convs.io, BooksyAudit.pl and SMSPortal.app. In the knowledge base he explains how to send leads, CRM stages and sales back to Meta and how to measure what a customer from ads costs.

Articles by the author

Leads & CRM
Speed to lead: how to measure lead response time, set a limit and review the team
What speed to lead means, when the clock starts and stops, what doesn't count as contact, how to pick a first-contact limit and which numbers to review weekly.
Read article. 10 min read
Meta Conversions API
What Is the Meta Conversions API? How It Differs from the Pixel and What It Won't Do
What the Meta Conversions API is, how it differs from the Pixel, which data it accepts, how deduplication works and what CAPI does not guarantee.
Read article. 8 min read
Leads & CRM
Meta Leads Stopped Arriving? 10 Silent Integration Failures and How to Catch Them
Expired access, a Page without a webhook, a new form nobody connected, test mode left on: 10 Meta lead ads integration failures that raise no error and how to check each.
Read article. 10 min read
Leads & CRM
How to Assign Leads to Sales Reps: Round Robin vs First to Claim vs Manual
Manual, round robin, or offer each lead to the whole team and let the first rep claim it? A comparison table, team sizes 2, 5 and 15, and unclaimed leads.
Read article. 9 min read
Leads & CRM
Cheap leads, poor quality: why Meta lead forms bring junk and what to change
Why Meta Instant Forms bring cheap but random leads, when Higher intent forms, SMS verification and qualifying questions help, and how to judge a form by lead quality.
Read article. 8 min read
Leads & CRM
An AI assistant in your CRM: connecting Claude and ChatGPT to leads and campaigns
How to connect Claude, ChatGPT, Cursor or n8n to Convs through MCP: the Connect button or an API key, permissions, skills, and what the assistant will not do.
Read article. 8 min read
Meta Conversions API
How to Send Offline Sales to Meta: 5 Methods Compared
CSV upload, your own Conversions API, Zapier or Make, a CRM integration or a separate tool: how to send sales and lead-ad stages to Meta. Table and how to choose.
Read article. 10 min read
Campaigns & reporting
Creative Fatigue in Lead Ads: How to Spot It by Cost per Qualified Lead
Cost per lead can sit still long after a creative has worn out. How to spot fatigue by week-over-week cost per qualified lead, and what not to mistake for fatigue.
Read article. 7 min read
Campaigns & reporting
Hook Rate and Hold Rate in Meta Ads: How to Calculate Them and What They Really Mean
Hook rate and hold rate aren't Meta metrics, just simple ratios of Meta's numbers. How to calculate them, where they mislead, and why they say nothing about lead quality.
Read article. 8 min read
Meta Conversions API
Event Match Quality: What It Is and How to Improve It in Meta Events Manager
What Event Match Quality in Meta Events Manager measures, which customer parameters actually help matching, how to prepare them, and when EMQ does not appear at all.
Read article. 8 min read
Campaigns & reporting
Meta Ads Reporting for Agencies: Many Clients, Clear Roles and One View of Results
How an agency can report on Meta lead campaigns for many clients: partner access in Meta, one workspace per client, team roles and an all-clients overview.
Read article. 8 min read
Leads & CRM
CRM Lead Stages for Meta: How to Design a Funnel Meta Can Actually Learn From
Which lead stages to send to Meta, how many to use and which one to optimise for. Meta's requirements (200 leads, 1–40%, 28 days) and the mistakes to avoid.
Read article. 8 min read
Automations
Speed to Lead: Automatic SMS to New Meta Leads, Sending Hours and Opt-Outs
How to text a new Meta lead form lead within minutes: what to write, sending hours, daily caps, the do-not-text list, consent rules and a call task for your sales rep.
Read article. 9 min read
Leads & CRM
Meta Lead Ads to CRM Without Zapier: Get Instant Form Leads in Minutes
How to pull Facebook and Instagram Instant Form leads straight into a CRM: permissions, webhooks vs polling, Meta's 90-day limit and how to contact leads fast.
Read article. 8 min read
Campaigns & reporting
Cost per Qualified Lead: CPL, Cost per Sale and How to Measure Them Honestly
How cost per qualified lead differs from CPL and cost per sale, why you should measure cohorts by lead date, and how to join Meta ad spend with CRM stages.
Read article. 6 min read
Privacy & security
GDPR and the Meta Conversions API: Hashing, Lawful Basis and How Long to Keep Lead Data
Is SHA-256 hashing enough to send customer data to Meta under GDPR? Who is controller and processor, lawful basis, the DPA and how long to keep lead data.
Read article. 9 min read
Leads & CRM
Meta Conversion Leads Optimisation: Requirements and How to Check You're Ready
What Meta requires for conversion leads optimisation: 200 leads a month, daily CRM stage uploads, a 1–40% conversion rate and lead IDs, plus how to check readiness.
Read article. 9 min read
Meta Conversions API
Server-Side Purchase Events for Online Stores: Sending Orders to Meta Conversions API
How to send confirmed online store orders to Meta as server-side Purchase events: required fields, consent, deduplication with the Pixel, testing and limits.
Read article. 8 min read
Meta Conversions API
Pixel and Conversions API Deduplication: event_id, event_name and the 48-Hour Window
How Meta merges the same event from the Pixel and the Conversions API: event_id, event_name, the 48-hour window, the fbp method, common mistakes and how to check.
Read article. 7 min read
Meta Conversions API
Offline Conversions from Google Sheets to Meta: Columns, Hashing and Deduplication
How to send sales and qualified leads from a Google Sheet to Meta via the Conversions API: required columns, date and phone formats, hashing and the 7-day limit.
Read article. 7 min read